Carver Center Press release for Imagewest
George Washington Carver Center To Expand Community Awareness With Marketing Campaign –
As local industry expands, historic neighborhoods are shrinking. Preserving Bowling Green’s cultural history before it’s paved over is vital to understanding the city we live in. The George Washington Carver Center has been doing just that for over 70 years.
“The center does not just serve as a safe space for children to learn, it also acts as a museum of black history in Bowling Green.” said Lamont Pearley, a local folklorist and historian.
Founded in 1943, the center has been a staple of the Shake Rag district community since its founding. The center was founded by a group of women in the Shake Rag community who wanted to create a safe space and teach good citizenship to the youth of the area.
To expand community awareness of their educational services and activities, the center will be undergoing a full rebrand. Western Kentucky University’s Folk Studies Program and Imagewest are working together to create a modern website, marketing materials, and social media accounts to reach Bowling Green’s ever growing community.
“Imagewest’s work will not only be beneficial for the Carver center, but for anyone who isn’t aware of all of the amazing things that the center does.” Pearley said.
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Imagewest is a student-run ad + pr + design agency in partnership with WKU. With 35 years of experience, Imagewest is known for its exceptional work in the Bowling Green community and beyond. Imagewest works with local non-profits and diverse organizations to create impactful advertising campaigns.