WRITING

I love interesting characters. I love sounds and smells and the feeling of a place. I love getting to the bottom of things. I love filling the gaps between conflict and resolution. I believe in the power of bad ideas. And the importance of understanding the difference between good ones and great ones. If you don’t write anything down until you have a great idea, you’ll never have one. I have lots of ideas, some are bad and some are outrageous, but because I allow myself to think freely and creatively, I always end up with a few good ideas. Thats how I like to work. It’s somewhere between throwing spaghetti on the wall and hitting a perfect bullseye. Oh and I can’t sleep at night unless I’m working my ass off to create amazing work that builds belief in the brand.

Below you will find examples of my long-form storytelling and data-journalism, as well as copywriting and creative direction.

Long-form reporting / Narrative

Deep Sleep

A look into the realities of Hypnotherapy

Click the above link to read the full story

Through The Light

How light transforms our experiences and shapes reality

Click the above link to read the full story

Old Ways

The story of a dying breed, an old man and his garage

Click the above link to read the full story

Journalism Capstone Project

For my Journalism Capstone project I wrote, reported, and designed (from scratch) a data visualization report on the topic of the repatriation of Native American remains that are illegally held by federally funded institutions like universities and museums. A link to download the pdf is here.

Copywriting

Jim Beam Golf

Doe-Anderson – Copy/headlines

This was a fast paced project that was all about nailing the brand voice. Jim Beam has a straight-talking, easy going cadence, and that is what I was aiming for with this work. I like to imagine the Jim Beam brand as a person and ask myself, “how would he say it?” Probably something like this.

Jim Beam Holiday

Doe-Anderson – Copy/headlines

Louisville Zoo – Wild Lights

Doe-Anderson – Creative Direction/Copy/Headlines

Franciscan Health

Creative direction/copy/headlines/layout

General George Stillhouse is all about their historic and beautiful home, Falls of Rough. The objective of this freelance project was to create a tone that was natural and familiar, while also being informative and highlighting their pride in their product and home. I formulated two distinct headlines from this messaging objective, “The Taste Of Kentucky Pride” and “Farm To Bottle”.

Refuge BG

Imagewest – copy/mission statement

Refuge BG is an amazing organization that does very important work, but when they came to us, their copy did not tell that story. Through a complete overhaul of their website, I re-examined their copy in terms of two distinct audiences. Those in need of their services and potential donors and volunteers. For those in need of their services the messaging strategy was very direct, simple and easy to understand. For the donor audience, all I had to do was highlight how impactful and important this organization was to our growing refugee community in Bowling Green. This was an interesting project because of this dual-audience strategy and I learned a lot from it.